* Not quite true but it got your attention right? In marketing-speak it's called 'cut-through'... it's Spin.
Spin is a cynically funny look at marketing and corporate ethics. It’s accompanied by questionable business tactics, cheap giveaways and the most gripping final chapter you will ever read.*
Every journo has come across spin in their life. Most of us have waded knee-deep in it. But what few have ever entered is the mind of the spinner, and that is what this book gives an uncanny insight into. Spin may be fiction but it seems very real, right down to the brutal office politics. It’s a rollicking read — and extremely insightful. The only question is whether this plug is itself an act of spin.
Beautifully written, easy to read and funny as.
An engaging blend of rapid-fire wit and deep-seated humour.